E-commerce product catalogs contain billions of items. Most products have lengthy titles, as sellers pack them with product attributes to improve retrieval, and highlight key product aspects. This results in a gap between such unnatural products titles, and how customers refer to them. It also limits how e-commerce stores can use these seller-provided titles for recommendation, QA, or review summarization. Inspired by recent work on instruction-tuned LLMs, we present InstructPTS, a controllable approach for the task of Product Title Summarization (PTS). Trained using a novel instruction fine-tuning strategy, our approach is able to summarize product titles according to various criteria (e.g. number of words in a summary, inclusion of specific phrases, etc.). Extensive evaluation on a real-world e-commerce catalog shows that compared to simple fine-tuning of LLMs, our proposed approach can generate more accurate product name summaries, with an improvement of over 14 and 8 BLEU and ROUGE points, respectively.

In this paper, we study the product title summarization problem in E-commerce applications for display on mobile devices. Comparing with conventional sentence summarization, product title summarization has some extra and essential constraints. For example, factual detail errors or loss of the key information are intolerable for E-commerce applications. Therefore, we abstract two more constraints for product title summarization: (i) do not introduce irrelevant information; (ii) retain the key information (e.g., brand name and commodity name). To address these issues, we propose a novel multi-source pointer network by adding a new knowledge encoder for pointer network. The first constraint is handled by pointer mechanism, generating the short title by copying words from the source title. For the second constraint, we restore the key information by copying words from the knowledge encoder with the help of the soft gating mechanism. For evaluation, we build a large collection of real-world product titles along with human-written short titles. Experimental results demonstrate that our model significantly outperforms the other baselines.Finally, online deployment of our proposed model has yielded a significant business impact, as measured by the click-through rate.